GoDesign Technologies LLP

Icon Design: 7 Rules for Icons That Read at Any Size

An icon has to say one thing at a glance, at sizes from a favicon to a hero graphic, next to dozens of siblings that must look like family. These seven rules are how professional icon sets stay consistent, and they apply whether you are drawing a full system or one icon for a website button.

By Usman · · Updated 28 October 2026 · 3 min read

Icon design on a pixel grid with keyline shapes

1. Start with the size it will be used at

Decide the target size before drawing. A 24px UI icon and a 96px feature icon are different drawings, not one drawing scaled. Detail that reads at 96px turns to mud at 24px. Draw on a canvas at the smallest target size, then scale up and add detail if a larger version is needed.

Contents card listing the sections of this article: Start with the size it will be used at; Use a grid and keyline shapes; Pick one stroke weight; Keep gaps consistent; Restrict angles; Commit to one style; Test in context, not on a white board
What this article covers.

2. Use a grid and keyline shapes

A 24px grid with a 2px padding, plus a set of keyline shapes (circle, square, tall and wide rectangles) that all occupy the same visual weight. Material Design's icon grid is the reference most teams copy. Keylines are why a round icon and a square icon in the same set look equally sized: the circle is drawn slightly larger to match the square's optical mass.

3. Pick one stroke weight

Outline icons live or die on stroke consistency. A 2px stroke at 24px is the common default; 1.5px reads lighter and more editorial. Whichever you choose, every icon in the set uses it, including inner details. Mixed weights are the fastest way to make a set look assembled from three sources.

4. Keep gaps consistent

The space between strokes matters as much as the strokes. At small sizes gaps under 2px fill in. Set a minimum gap equal to the stroke weight and hold it across the set. Where a shape needs a thinner gap, simplify the shape instead.

5. Restrict angles

Use 45° and 90°, and 30° or 60° only when the whole set does. Odd angles blur at small sizes because they do not sit on pixels. Snap anchor points to whole or half pixels for the same reason.

6. Commit to one style

Outline, filled, duotone or flat colour. Corner radius sharp or rounded. Terminals square or round. Write these decisions down before icon two, because by icon forty you will have forgotten. This is the same discipline as a brand guide, covered in brand identity systems.

7. Test in context, not on a white board

Drop the icons into the actual interface at actual size, next to text, on the real background colours, on a phone. Icons that looked balanced on an artboard often need their optical centre nudged once they sit beside a label. Check in dark mode too.

Android app icon size and other icon dimensions

Design icons on a grid at the size they will be seen, then export to the sizes each platform asks for. These are the dimensions we use most often when handing icons and app logos to developers.

Where it is usedSize to design or exportNote
Android adaptive app icon108 x 108 dp, artwork inside the central 72 x 72 dpLaunchers crop to a circle, squircle or square, so keep the logo in the safe zone
Google Play store listing512 x 512 px PNGShown in the store, separate from the launcher icon
iOS App Store icon1024 x 1024 px PNG, no transparencyXcode generates the smaller sizes
Android and Material system icons24 x 24 dpDrawn on a 24 dp grid with 2 dp padding
Website favicon32 x 32 px, plus 180 x 180 px for Apple touchAdd 192 and 512 px versions for a web app manifest

Common questions

What size should UI icons be designed at?
24px is the standard base for interface icons, with 16px and 20px variants for dense UI and 32px or 48px for feature icons. Design each variant deliberately rather than scaling one drawing.
Should icons be outline or filled?
Either, consistently. Outline icons suit lighter, editorial interfaces; filled icons read faster at very small sizes and in navigation. Many systems use outline by default and filled for the active state.
Which tool is best for icon design?
Figma for UI icon sets because of components and pixel snapping; Illustrator for icons headed to print or for complex vector work. Both export clean SVG.
What is the Android app icon size?
Design the adaptive icon at 108 x 108 dp with the important artwork inside the central 72 x 72 dp, because launchers mask the edges into different shapes. The Google Play listing needs a separate 512 x 512 px PNG.
What size should a website icon or favicon be?
A 32 x 32 px favicon covers browser tabs, a 180 x 180 px Apple touch icon covers iPhone home screens, and 192 and 512 px versions cover Android and web app manifests.

Keep reading

Start a project

Want this applied to your business?

Tell us what you are working on. You get a reply from the team within one working day, usually a short call and then a fixed quote.

An email or a phone number is enough; we reply on whichever you give.

Start a project

Tell us what you are building