Technologies
Technologies and tools we build with
We pick the stack for the job, not the other way round. WordPress and Shopify when a business needs to run its own site; React and Next.js when it needs an application; Zoho, HubSpot and n8n behind the scenes. Here is what we use and why.
Content management systems
WordPress
Powers about 43% of the web and remains the fastest way to give a business a site it can edit itself. We have built hundreds of WordPress sites on Elementor, Kadence and custom themes, and we know its performance and security traps well enough to avoid them. Our default for company sites, blogs and stores under a few thousand products.
Read case studyShopify
Hosted, secure and low-maintenance. Shopify suits retailers who want to spend their time selling rather than updating plugins. We customise themes, build custom sections, connect apps and migrate catalogues from WooCommerce and Wix.
See the workWix and Wix Studio
For small informational sites where the owner wants to edit visually and never touch hosting. Less flexible than WordPress, but the right answer for some businesses, and we say so when it is.
See the workWeb frameworks
React
Meta’s UI library, and our choice for anything interactive: customer portals, quoting tools, tracking dashboards. S-Line’s shipment tracking and quotation platform is built in React with Tailwind CSS.
Read case studyNext.js
React with routing, static generation and server rendering built in. It is what this site runs on, and what we reach for when speed and Core Web Vitals matter as much as the feature list. Deployed on Netlify or Vercel with a global CDN.
See the workTailwind CSS, Supabase and Laravel
Tailwind for consistent, fast styling; Supabase for authentication, databases and edge functions without running a server; Laravel when a project needs a full PHP backend. Chosen per project, documented in the handover.
Read case studyEcommerce
WooCommerce
The ecommerce layer for WordPress and the engine behind more than a hundred of our stores. Free to license, endlessly extensible, and capable of subscription products, multi-currency, EU tax handling through German Market, and custom checkout flows.
Read case studyShopify
Cleaner dashboard, built-in payments and hosting, and an app ecosystem for almost everything else. We handle theme development, Shopify Plus customisations and migrations, so scaling up later is not a rebuild.
See the workCRM and automation
Zoho
Zoho CRM, Zoho One, Books, Desk and Campaigns, implemented and customised with Deluge scripting and workflows. Our most requested CRM in Pakistan and the Gulf, and the platform behind several of our own internal systems.
See the workHubSpot
Sales Hub and Marketing Hub setup, pipeline design, sequences, lead scoring and reporting. Usually for teams that already live in HubSpot’s marketing tools and want sales in the same place.
See the workn8n, Make and the WhatsApp Business API
n8n and Make connect the website, CRM, WhatsApp, email and accounting into one flow. The official WhatsApp Business Platform, through Meta or a BSP, handles customer conversations at scale. AI models are added where they remove real work, such as lead qualification and drafting replies.
See the workDesign
Figma
Every custom website starts in Figma. Clients comment directly on the design, we revise in place, and developers build from the same file. It has removed most of the misunderstanding that used to happen between design and build.
Read case studyAdobe Illustrator and Photoshop
Illustrator for logos, icon sets and print, Photoshop for mockups and image work. Deliverables come in every format a printer, sign-maker or developer will ask for.
Read case studySEO and analytics
Google Search Console, GA4 and Tag Manager
The source of truth for every SEO engagement. Search Console for queries and indexing, GA4 for behaviour and conversions, Tag Manager so tracking changes never need a developer. Every site we launch ships with all three configured.
See the workAhrefs and Semrush
Keyword research, competitor analysis, backlink audits and rank tracking. We use both because each sees a different slice of the web, and we cross-check against Search Console before recommending anything.
See the workGoogle Business Profile
The map pack is where local searches convert. We manage profile setup, categories, services, posts, photos and review responses for local businesses in Pakistan and abroad, and we track calls and direction requests month by month.
See the work