Technologies
Technologies we build with: WordPress, Shopify, React, Zoho and n8n
We pick the stack for the job, not the other way round. WordPress and Shopify when a business needs to run its own site; React and Next.js when it needs an application; Zoho, HubSpot and n8n behind the scenes. Here is what our developers use, and how we decide.
Content management systems
WordPress
Powers about 43% of the web and remains the fastest way to give a business a site it can edit itself. We have built hundreds of WordPress sites on Elementor, Kadence and custom themes, and we know its performance and security traps well enough to avoid them. Our default for company sites, blogs and stores under a few thousand products.
Read the Frankfurter Kaffeerösterei case studyShopify
Hosted, secure and low-maintenance. Shopify suits retailers who want to spend their time selling rather than updating plugins. We customise themes, build custom sections, connect apps and migrate catalogues from WooCommerce and Wix.
See the workWix and Wix Studio
For small informational sites where the owner wants to edit visually and never touch hosting. Less flexible than WordPress, but the right answer for some businesses, and we say so when it is.
See the workWeb frameworks
React
Meta’s UI library, and our choice for anything interactive: customer portals, quoting tools, tracking dashboards. S-Line’s shipment tracking and quotation platform is built in React with Tailwind CSS.
Read the S-Line case studyNext.js
React with routing, static generation and server rendering built in. It is what this site runs on, and what we reach for when speed and Core Web Vitals matter as much as the feature list. Deployed on Netlify or Vercel with a global CDN.
See the workTailwind CSS, Supabase and Laravel
Tailwind for consistent, fast styling; Supabase for authentication, databases and edge functions without running a server; Laravel when a project needs a full PHP backend. Chosen per project, documented in the handover.
Read the S-Line case studyEcommerce
WooCommerce
The ecommerce layer for WordPress and the engine behind more than a hundred of our stores. Free to license, endlessly extensible, and capable of subscription products, multi-currency, EU tax handling through German Market, and custom checkout flows.
Read the Frankfurter Kaffeerösterei case studyShopify
Cleaner dashboard, built-in payments and hosting, and an app ecosystem for almost everything else. We handle theme development, Shopify Plus customisations and migrations, so scaling up later is not a rebuild.
See the workCRM and automation
Zoho
Zoho CRM, Zoho One, Books, Desk and Campaigns, implemented and customised with Deluge scripting and workflows. Our most requested CRM in Pakistan and the Gulf, and the platform behind several of our own internal systems.
See the workHubSpot
Sales Hub and Marketing Hub setup, pipeline design, sequences, lead scoring and reporting. Usually for teams that already live in HubSpot’s marketing tools and want sales in the same place.
See the workn8n, Make and the WhatsApp Business API
n8n and Make connect the website, CRM, WhatsApp, email and accounting into one flow. The official WhatsApp Business Platform, through Meta or a BSP, handles customer conversations at scale. AI models are added where they remove real work, such as lead qualification and drafting replies.
See the workDesign
Figma
Every custom website starts in Figma. Clients comment directly on the design, we revise in place, and developers build from the same file. It has removed most of the misunderstanding that used to happen between design and build.
Read the S-Line case studyAdobe Illustrator and Photoshop
Illustrator for logos, icon sets and print, Photoshop for mockups and image work. Deliverables come in every format a printer, sign-maker or developer will ask for.
Read the rebranded case studySEO and analytics
Google Search Console, GA4 and Tag Manager
The source of truth for every SEO engagement. Search Console for queries and indexing, GA4 for behaviour and conversions, Tag Manager so tracking changes never need a developer. Every site we launch ships with all three configured.
See the workAhrefs and Semrush
Keyword research, competitor analysis, backlink audits and rank tracking. We use both because each sees a different slice of the web, and we cross-check against Search Console before recommending anything.
See the workGoogle Business Profile
The map pack is where local searches convert. We manage profile setup, categories, services, posts, photos and review responses for local businesses in Pakistan and abroad, and we track calls and direction requests month by month.
See the workChoosing a platform: common questions
- WordPress or Shopify: which should I choose for my store?
- Shopify if you want hosting, security and payments handled for you and are happy with a monthly subscription. WooCommerce on WordPress if you need full control, unusual product logic or a local payment gateway that Shopify does not support, and someone to keep plugins updated. We build on both and will tell you which fits after one call.
- When is a custom React or Next.js build worth it?
- When the site has to do something a CMS does poorly: customer portals, quoting tools, tracking dashboards, bookings with real business rules, or pages that must load very fast at scale. For a company website your team edits every week, WordPress is usually cheaper to build and run.
- Zoho or HubSpot for a business in Pakistan?
- Zoho is our most requested CRM in Pakistan and the Gulf: lower cost per user, and Books, Desk and Campaigns in the same suite. HubSpot suits teams that already run marketing in HubSpot and want sales alongside it. If neither fits, we build a custom CRM.
- Can you connect my website to the other systems we use?
- Usually, yes. We connect sites and CRMs to accounting, WhatsApp, email, payment gateways and spreadsheets through their APIs, with n8n or Make where a workflow tool is the simpler answer. Send us the list of tools and we confirm what each connection needs.
- Will I be locked into your setup?
- No. Everything runs in your own accounts (hosting, Shopify, Zoho, HubSpot, n8n, Meta) and the handover documents how it is built, so another developer can take over if you ever need one to.