Logo Design Price in Pakistan: What a Logo Costs in 2026

Logo design price list at a glance

The table sums up the bands explained below. The ranges are indicative, drawn from quotes we have seen, and they move with scope: the same designer charges more for five concepts than for two.

Why logo prices vary so much

A logo is a small file with a large job: it has to work on a favicon, a shop sign, an invoice and a social profile for years. The price tracks how much thinking goes in before the drawing starts, how many concepts you see, how many revisions you get, which file formats arrive, and whether you own the result outright. Cheap logos skip most of those steps. Expensive ones sometimes pad them. The bands below are about what you actually receive.

Logo design charges in Pakistan

Local freelancers often quote PKR 10,000 to 60,000 for a logo with source files. Agencies in Islamabad, Lahore and Karachi typically start around PKR 80,000 and go well past PKR 300,000 when the logo comes with a full brand identity. Designers who mainly work for clients abroad often quote in USD, at the dollar bands below, even for local clients.

What moves a Pakistani quote up or down is the same as anywhere: the number of concepts, the number of revision rounds, whether you get vector source files, whether the designer researches your competitors first, and whether the copyright is transferred in writing. The city matters very little, because most logo work is done and approved online. Ask every designer to put those five points in the quote, then compare like with like.

Band 1: under $300

Logo makers and AI generators

Free to about $100. You type a name, pick an icon and a font, and download. Fast, and fine for a placeholder while you test an idea. The problems: the same icons appear in thousands of other logos, you rarely get proper vector files, and the licence may not give you exclusive rights. We covered the trade-offs in generating a logo online.

Entry-level freelancers

$50 to $300 on Fiverr, Freelancer.com or Upwork. Quality is a lottery. Some very good designers start here; so do people tracing stock icons. Check the portfolio for original work, ask for vector files in the brief, and expect one or two concepts with limited revisions.

Band 2: $300 to $2,500

Experienced freelancers

This is where most small businesses should be shopping. An experienced designer will ask about your customers and competitors, present two or three directions, refine one, and deliver a full file set: AI or SVG, PDF, PNG on transparent background, dark and light versions, favicon. Revisions are agreed up front. You should own the copyright on delivery.

Design contests

$300 to $1,500 on platforms like 99designs or Freelancer contests. You get volume: dozens of entries from dozens of designers. You lose depth: nobody researches your market for a contest entry, and winners are picked by the crowd, not by strategy. Contests work when you already know the direction and want options. GoDesign's own rebranded case study started as a contest with over five thousand entries, then became a proper brand engagement afterwards.

Band 3: $2,500 and up

Agencies and brand studios

From a few thousand dollars to well into five figures. The logo is one deliverable inside a brand identity: discovery workshops, competitor audit, positioning, colour and type systems, stationery, brand guidelines, and often the website. Worth it when the brand will carry a real business for a decade and be applied by many hands. Not worth it for a side project. Our brand identity and logo design service sits at the lower end of this band because the Islamabad team keeps the cost down without dropping the research.

What a logo design package should include

A logo design package price only means something once you know what is in the package. Before you compare two quotes, check each one for these items:

• Number of initial concepts, and whether they are genuinely different directions or variations of one idea.
• Revision rounds, stated as a number, and what counts as a revision.
• File set: vector source (AI or SVG), PDF, transparent PNG, light and dark versions, a favicon-sized mark.
• Colour and font notes: colour codes and the font names, with licence details if the font is paid.
• Copyright transfer in writing on final payment.
• Extras priced separately: business cards, social media kit, brand guidelines. Useful, but they should not be hidden inside a vague bundle.

How to choose your band

1. 01Testing an idea, no customers yet: band 1. Replace it when the idea works.
2. 02Trading business, first real brand: band 2, an experienced freelancer with a clear brief.
3. 03Established business, rebrand or launch with a website and print: band 3, or a band-2 designer plus a separate brand guide.
4. 04Any band: insist on vector files and a written transfer of rights. Without those you do not own your logo.

How much to charge for logo design as a freelancer

If you are the designer, price the work rather than the file. Estimate the hours for research, sketching, the concepts, the revision rounds and preparing the file set, multiply by an hourly rate that covers your costs and non-billable time, and round up for the rights you are handing over. Then write the scope into the quote: concepts, revisions, files and what costs extra. Clients compare quotes line by line, and a clear scope is what lets you charge more than the cheapest offer. The free agency hourly rate calculator on godesigntech.com helps with the rate itself.