A brand logo holds consequential importance in the widespread success of a brand personality. The notion of a good logo is generally held in terms of UNCERTAINTY! By keeping the personal tastes at bay, you can devise a way to think about the essential elements of a good logo, based on the level of OBJECTIVITY. Do you have to consider the questions such as what is the logo communicating about the brand? Is it versatile? What makes it stand out from tons of other logos? Is it distinctive enough to captivate the attention of people?
Do you know what a logo is supposed to do? It is an entity that gives a deep insight into your brand and connects with the consumers. They are the perfect tools for exercising great impressions. A logo wields a design that differentiates it from the competitive products and services of other brands. It is one of the ESSENTIALS that pave a way for the brand’s success in the marketplace.
“A logo does not sell (directly), it identifies.”-Paul Rand
Although visual aesthetics have a prime function in the logo design, yet other factors required for the function and evaluation of a logo should also be considered. The cardinal rule is that a good logo must possess two ingredients, “a good concept + a good exposure”. After all, a good logo should not only look good but also exert striking influence on the audience by keeping with the brand goals.
The visual facets that make a brand logo:
Logos are incorporated with visual design elements such as color patterns, graphics, typography, etc. These elements hold the quality of being subjective. They are used in a balanced proportion to form a finely amalgamated good logo.
To make the text visually appealing for the readers, typography comes with a unique letter arranging scheme. It involves the structure, design, and style of a font which directs the instilling of certain emotions and conveying specific concepts. Great logo designs convey an elegance that directly strikes the reader immediately.
Colors have the quality of stirring up the emotional responses in the audience. The bright colors can boost up your happy feelings whereas the darker shades are likely to make you feel gloomy. The color theory comes to the rescue of logo designers as it provides an elaborate scheme of colors. You can opt for unique color codes to make your logo stand out.
Graphics possess the quality of representing data pictorially. It might be in the form of a simple pattern. They overpower the typography and color schemes in the branding process and exert the most consequential force. Graphics continue to stay in a viewer’s memory for a long time. So, it’s better to mold the logo with good graphics.
The features of a great brand logo:
Physical design elements contribute to creating a good logo. But a good logo is more concerned with its branding needs and its role in accomplishing such needs to the fullest potential. Subjectivity comes in your way of creating a good logo. But if you are pro enough to set crystal-clear goals beforehand, you can witness the smooth pattern of measurability. You should set a particular criterion for accomplishing the quality of a good logo. The following are some of the requisite principles that make a good logo.
Let’s get into them!
1. Simplicity:
Most of the successful logos in history have the quality of being simple. Simple designs yield maximum results. They are easy to recognize and remember. Simplicity is an essential ingredient for a logo because consumers only give a glance at the logo instead of starring it for a long time. A simple design can express the concise image of your brand and brand logo most effectively.
Standard fonts, minimalist sizes/shapes, and, fewer details work well in making your logo super simple. A simple logo sheds light on the most important aspects of your brand’s concept within a confined setting. A symbol instills simplicity to your logo as it forms a linking pattern between the mind and a particular set of ideas. Wordmarks and letters with directly communicate your brans personality are also a good option. The rule of Simplicity is to “Communicate more through fewer elements.”
2. Memorability:
Another key feature of a good brand logo is its memorability. How much it gets into your mind even from the first time you see it? Is it interesting enough to form a connection with a consumer? If consumers can recall your brand logo easily, it signals their connection with your brand. Logos that possess high memorability produce strong impacts on consumers. They stick in the customer’s minds and never vanish from their memory.
An equilibrium between the textual and visual facet of a logo leads to high memorability. The more cohesive a logo is, the better it is to remember. A memorable logo should retain the quality of uniqueness. Your logo should give a voice to your brand’s tone. It should be exceptional from the pack as much as possible.
3. Timelessness:
To make a good logo, you need to instill timeless properties in it. It should not stand as a good logo only in the current period rather it should continue to spread its concept and designs over the years to come. It is always a tempting approach to design a brand logo that contains current designing trends, but it doesn’t always help you in the long run.
Keeping with the contemporary design trends, a logo may look good but it will require to be redesigned during years. Instead, a timeless logo contains a universal concept that remains well-grounded. It also maintains a smooth connection with the consumers irrespective of the period in which it is used. For example, the quintessential word mark of Coca-Cola.
Timeless logos don’t focus on the irrelevant ideas rather they work on the elements that work well for a long time. Emphasis is laid on quality instead of quantity. Timeless logos also use basic color schemes instead of fusing the massive color palettes. So, a good logo is the one that contains the super ingredient of timelessness.
4. Relevance:
A good logo is the one that remains relevant to the targeted consumers. It expresses the prime identity of a brand in the most concise manner. To make your brand logo relevant to your audience, you should get your hands on the use of color schemes. Colors have the quality of instigating emotions and conveying the explicit brand’s personality to the audience. For example, a toy’s company can use radiant colors to signal fun, enthusiasm, and excitement.
You can add the quality of relevance to your logo by configuring the right font. Fonts are the essential tools for communicating your brand’s values, thus giving a clear idea of the brand’s personality. To form a visual anchor for your logo, you can go for the right symbol. Symbols create a bridge between the brand’s values and the consumers’ interest.
5. Versatility:
A good logo is super versatile. It holds the capacity of adapting itself to all the digitally and physically available mediums. It should be used in various ways and situations. Logo animation is great way to check the versatility of a brand logo. To make the logo versatile, stress on the format in which it is created and saved. You can use vector files for scaling playing with the size of the logos.
Always keep your logo clutter-free and minimalistic as a simple logo leads to more versatility. Using too many complicated patterns, textures or lines can create a distorted mass of colors, thus leading to poor logo design. You should work more wonders with less fortune. A good logo should continue to exercise the same striking influence on the audience irrespective of the mobile, web, digital, or print mediums.
A brand logo is the Desideratum of every brand!!!
All you need is to build a logo based on strong foundations. Instill memorability, relevance, versatility, timelessness, and simplicity to the logo to make it phenomenal. Once you grasp all the essential key concepts for the creation of a good logo, it will become easy to work implement the ideas. With a good logo in your hand, your brand will able to spread impactful vibes on the consumers. Work on simple ideas and witness extraordinary results!
“Ultimately a good logo is something that people recognize instantly and relate to.”-Matt Mickiewicz
