Branding serves to be a super immediate way of communicating with the audience, with tons of graphic design styles as there are designers. Not every design made a mark and stood the test of time. A few designs have instilled a renovating power to the brands and made them stand out from the crowd. Neo-minimalism is considered to be one of the styles that makes your design visually appealing.
A glimpse at the concept of neo-minimalism:
A sagacious dude aka Steve Jobs gave us a fine quote, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” A “less is more” rule is applied to convey the consequential elements, eschewing the unnecessary distractions. The approach i.e. neo-minimalism has been quite popular since the 1960s and 1970s. In the domain of logo design, neo-minimalism means a simple amalgamation of text and images to their bare bones. It has nothing to do with complex structures in favor of simplicity and clarity.
To make a cohesive design, minimalism covers up the negative space with a bright touch. Flashy colors and bold fonts are used extensively which leads to a simplified design. Though this design is super simple visually it requires real effort to adjust the brand’s concept within minimalist components.
Want to know more about neo-minimalism in graphic design? Let’s get into some other facets of this concept!
Why is neo-minimalism a hot cake nowadays?
The utmost trend of neo-minimalism is because of its basic design pattern. In the modern world, people don’t have extended attention spans and they need something that captivates their attention within a blink of an eye. People get into the “less info” more easily. A strong silent type pattern exerts a better alluring influence on the modern people instead of the prater.
The visual designs hold the same cardinal rule of conveying more with fewer items. Negative space is also focused to remove any distracting elements. For example, a watch company, Tinker, makes use of black and white spaces on its website. They serve to be a captivating choice of colors that adds nice pops to the product pages. Attaining maximum through minimum elements is the prime interest of the modern audience.
The Cons of a complex design:
A complex design tends to be a smarter choice. But that’s not the case! It’s an utter trap because complex patterns act an impediment in forming a simple yet amazing design. The following are some of the reasons that act as the cons of a complex design. Let’s have a look at them!
· A complex design can be super stifling:
Maximalist designs appear in a cluttered pattern with no room to breathe in. It appears to be visually tiring. It contains a mass of elements that becomes overwhelming for the viewers. Not even a single element shares its complete influence because everything gets lost in the entire muddle. Even if the design tends to be a soothing pattern to your eyes, you might not be able to build up a unified perception of the real message.
· A complex design appears to be less eloquent:
When you fuse different elements in a design, the expected message of the product might be less impressive. Fusion distorts responsibilities among the design elements. No elements convey the original concept in a persuasive manner. But neo-minimalism allows you to select the prime meaning of an element and showcase it eloquently. This adds to the expressive power of your design.
· Complex designs tend to be challenging to remember:
Simpler patterns are more memorable than the complicated ones. The religious symbols are most often in the form of an illustration or a single character. They hold the powerful force of condensing the contents of your religion. They are so simple to be remembered easily anywhere and anytime. For example, certain simple religious icons such as a star, a moon, and a cross, etc. This shows how a complex design makes a pattern super challenging to remember.
The requirements of a neo-minimalist design:
Neo-minimalist design requires certain desideratum which makes it quite different from the other designs. The following essential elements tend to be the characteristic features of a neo-minimalist design:
· Use creative fonts carefully:
Because of the simple nature of neo-minimalism, typography comes to be the most highlighted feature. Play with your font by making it more appealing. But make sure the legibility of the design is not compromised in any situation. Implementing neo-minimalism but carrying the creativity so far that legibility is lost-it turns out to be a downside of your design. Maintain a smooth equilibrium between creativity and legibility. Also, make sure you don’t get your hands on more than two types of fonts.
· Choose strong images:
Strong images can exert a powerful impact, thus contributing to the neo-minimalist design. Focal points are created with the help of the impactful images. Always keep a balance between the symmetrical surface and the open space of the images. Also, keep the contrast of the images in a stabilized proportion.
· Wield basic colors:
The neo-minimalist design requires simple colors that work well to complement the design style. If you opt for the excessive gradients, the design is likely to become cluttered and untidy. The key rule is to wield simple colors that have the power to instill greater meanings. To create a more pop effect, it’s better to use two-three colors only.
Colors have the quality of creating emotional responses among the viewers, thus incorporating insightful qualities to the product. If you focus on minimum colors, each color will be able to represent itself to the fullest potential. So, try using simple yet impactful colors that complement the overall design.
· Maintain an equilibrium:
Ensure that the overall design pattern is in harmony. Use different elements but maintain an ingredient of minimalism in it. Because of the few elements to work with, stabilizing everything can be a super challenging job. Also, keep a balance by engagingly using the negative space.
· Use flat designs:
Designs have passed through various stages of development in the current years. To instill real-life properties, certain real to life graphic features are also available. 3d qualities also give inspiring traits to the design. But flat and simpler designs have overpowered all other designs by contributing much to the neo-minimalism. 2d visuals can also work well by making the design feel more basic.
Applications of Neo-minimalist design:
The following are some of the applications of neo-minimalist design:
· Brand logos and designs:
A simple design can be memorized easily. You can recall it easily whenever you want. Neo-minimalism, being the simplest approach, can captivate the audience’s attention without much real effort. Geometric shapes help to achieve the simplest pattern because they are the most widely used basic shapes. Besides this, a stable effect is instilled into the logos because of the shapes like circle, triangle, square, and rectangle, etc. Flatforms are also one of the best shapes to get a minimalist touch. The M for McDonald is the perfect example of a neo-minimalist logo.
· Minimalist icons:
Those icons are included in the category of neo-minimalist designs that capture the viewer’s attention explicitly without any distracting force. An icon should be super simple having the feature of legibility. It should be simple enough to be spotted easily on the screen. These are the requisites for minimalist icons.
· Various websites:
The focal principle for a neo-minimalist website is its quality to curtail the extra noise and enhance the genuine features of the business. To get a super simple website you should follow certain rules.
- Make sure you utilize the whitespace. Whitespace is the available space between the different parts of a pattern. This paves a way for the success of the content and product of your website.
- Bold fonts can spread marvels to your website. Play with any font keeping in mind the basic ingredient of legibility. Imagery and animations follow the typography of the website.
- You can create a hierarchy with the help of fonts. They organize the data from the more significant to the less important order. One of the best fonts is Sans serif that leads to a minimalist design.
- Optimizing the effect of bright colors can be a somewhat tricky job. Develop a soothing balance by complementing vivid bright colors with low hues.
· Potential package design:
To make the products appear seamlessly, neo-minimalist designs incorporate potential qualities to a product to make it stand out from the rest of the items. It enables the customers to get their hands on the right product, thus saving their time and energy. Using neo-minimalist designs on the package serves to be economically feasible. Hence, an overall winning situation is created with the help of this design.
Neo-minimalism: A versatile design!!!
Although, some believe that the more lively and bulky a design is, the great effect it has. But, if we flip the coin and see its other side, we see the versatile aspects of neo-minimalism. You have to condense the simple elements with clear consciousness. This design offers a bundle of benefits both to the designers and customers. Wield neo-minimalist designs and wake up the people with it’s it’s wonderful marvels.
“Strive not to get more done, but to have less to do.”