Certain symbols that are made up of text and images can be said Logos. But bear in mind that Logos are more than this! The best logo is the representation of your work. Logos show to the customers that what is your profession, what do you like, and what do have. So we can say that a small symbol has a great responsibility for itself. Let’s know about logos and their designs.
1. What is an Impressive Logo?
It is a symbol made up of text or image which shows a business’s identity. It shows what the owner likes and does. To create a logo means that you create a certain visual brand mark for a company. A logo has a symbol or brand-mark and a logotype along with a stunning tagline. So be careful!
The functions of a Logo:
Is the logo do more than being looking pretty and beautiful? Yes, it is true that logos do more than this. Logos not only make your brand attractive rather these do more than this. Let’s know about Logos’ functions.
Logo creates a POD (Point of Difference)
The most basic function of a logo is to create a point of difference. It makes your business different from the others. Your business looks pretty different from the other. The 99.99% function of a logo is that if you have the competition. But you must know about the others’ branding logos so that you can create the Point of Difference.
From the sea of cliche tooth logos in the dental industry, the Cactus Dental logo creates a point of difference by having a unique feature according to their geography. They turned it into a toothbrush. You must be very sure that the logo of your brand must be common so that people can understand your logo and business.
Basic Information- it provides:
Although Logos market your business these also provide basic information about your business to the clients. Logos communicate about your work, values, and brand. These speak about your identity and create a specific Point of Difference. Different symbols show different identities.
For example, a company having a logo of a Circuit might want to show that its work is in Software Industry, and a company has a logo of colors: green might want to show that it wants to be environmental. Wild Hearts shows a logo of a book with a heart in it, which shows that it is specialized in romance novels.
Brand’s recognition is identified by Logo!
Logos create a visual impact and the people keep in mind that you exist. There is a special link between the logo and business. Logos create a visual association. Logos make people keep in mind your business. For example, the logo of McDonald’s is such an attraction that people can easily recognize it. The basic central part of your business’ identity is sure Logo.
2. Key branding elements of a Logo
We have done the logo’s work. Now let’s have some ideas about its elements. There can be no strict boundary about its elements. But we can look upon several key elements that work together to form 7 different types of logos.
Logos have different kinds of typographic elements. These may vary from brand to brand. These may range from a single letter to the full title of the business. You can use an abbreviation of your business title. The choice is yours!
Sometimes the typographic elements are accompanied b symbols or icons. These can be representative or made up of some geometric elements. There can be some decorative elements included in the logos. These include line work, star lines, or dotted lines which don’t create a specific alone image. For example, The Ever South Brewing logo contains a typographic element with a geometric and illustrated symbol sunset and a stalk of grain which is going upward.
Logos can be of similar or different colors. These can be black or white, monochrome, or multi-color. The multi-colors can include the colors of the same kind or different kinds. Multicolored logos also have palettes of the same or distant hues. The combined examples can include full color, complementary color pale